Content marketing has changed more in recent years than ever. Once marketers realized the potential of content marketing and the impact it can have on organic rankings, referral traffic and link building, it quickly became one of the fastest growing aspects of digital marketing.
- Site Audit
- Google Analytics
- Keyword phrases
- 2 Blogs per month
- Social media integration
- XML site map submission
In simplest terms, a site audit is a process for evaluating the search engine friendliness of a website in multiple areas. It is an assessment of the site's overall performance. A site evaluation is based on whether or not a website appears on the SERPs.
Similar to auditing a business for following all the rules and regulations set out by the government, auditing your site must dot every “I” and cross every “T” to determine what issues need to be worked through for the website. Also, website audits can be performed to see if there are areas for improvement within the site as well. This report card, of sorts, helps to identify a site that is clean and easy to operate compared to one that may have issues.
Google Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of your website.
keyword research is so important. ... By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.
2 Blogs Per Month
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.
Social Media Integration
Social Media Today argue that the purpose of Social media marketing is to build a brand and increase a brand's visibility, through building relationships and communicating with potential customers.