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Boost SEO Rankings with These Top Title Tag Tips

Boost SEO Rankings with These Top Title Tag Tips

If you’re serious about your website ranking in search engines like Google, then you’ve got to make sure your page title tags are optimized for search results. In this article, we’ll discuss the top title tag tips. 

  1. Don’t Overdo SEO
    Yes, using your SEO keyword phrases is important, but stuffing them into your title tags could actually get you penalized by Google’s search engine. Search algorithms today look for keyword stuffing and frown upon it. If you want to enhance your SEO rankings with title tags, then you’ll want to be sure you aren’t overdoing your SEO keywords.

  2. Keep Title Tags the Right Length
    Keeping your title tags below about 60 characters is a good idea, but you also don’t want them to be too short. When enhancing SEO rankings with title tags, keeping your tags at somewhere around 60 characters is a good rule of thumb.

  3. Don’t Use All Caps
    Using all caps can actually eat up your character limit and cause your title tag to get cut off in search results, and it’s just unpleasant for visitors to read something in all caps. If you want to ensure that your title tags are helping boost your SEO rankings, then you’ll want to be sure to use normal grammar and avoid all caps.

  4. Look at the Numbers
    When you’re creating a title tag, consider using numbers. For instance, ‘Top Ten Things to Do in Cincinnati” might not be as appealing as “Top 10 Things to Do in Cincinnati”. Thanks to cognitive bias, which occurs naturally in our brains, we enjoy seeing numerals. In addition, including dates in your title tags in combination with your keyword phrases is a great way to boost your SEO rankings.

  5. Get Descriptive
    If you find that you’re using some words over and over again, then it might be a good idea to start using synonyms. You can easily look up synonyms to words such as “fast”, “friendly”, and “cost effective” online in seconds. These variations can help boost your title tags in SEO rankings and just appeal more to your visitors.

  6. Ask a Question
    Yes, you can use your title tag description to ask a question. This could be a great way to get someone to click on your description and come to your website to find an answer. This is a unique and engaging way to get the most out of your title tags in regards to SEO rankings.

  7. Show Action
    When you want to boost SEO rankings with title tags, sometimes one of the best elements is action. Using a call to action is a great way to give someone purpose and urge them to click your description. 

 When creating title tags, keep these tips in mind to help boost your SEO rankings! 

Why is Social Media Important for Success?

Why is Social Media Important for Success?

Digital marketing is critical for any business, but why is social media marketing such a big deal? Truth be told, there have been many companies who’ve won over customers with social media alone. Many small brands have transformed into BIG brands by leveraging social media marketing and all the benefits that come along with it. Here are some of the main benefits of using social media marketing:

  1. Learn About Your Audience

With a Social media marketing campaign, you get the unique opportunity to target your audience like never before. Not only do you get to often choose location and even gender and age range, but you get to engage with these prospects. Social media marketing even boosts customer service because you get to answer questions and offer assistance directly through the platform. Social media marketing brings you closer to your prospects than ever before!

  1. It’s Cost-Effective

Marketing can be a huge chunk of your bottom line, but thanks to Social media marketing, that doesn’t have to be the case. In fact, you can likely draw in hundreds of new prospects for a fraction of what PPC ads on search engines cost.

  1. Increase Your Presence

One of the most important aspects of digital marketing is branding, and a Social media marketing campaign can certainly help you accomplish this. Not only can the SEO help boost your search engine rankings, but your social media presence can help increase your overall authority and credibility. At the end of the day, a well placed social media campaign can help increase your brand authority in the eyes of audiences and search engines alike.

If you haven’t delved into the world of social media yet, or if you’re unsure of what to do next, then just know you aren’t alone. With the right digital marketing agency on your side, you can launch a social media campaign that truly works for you. Contact us today to see how easy it can be to leverage Social media marketing!

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Hoover, AL 35244
Office: (205) 386-0755

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  • Site Audit
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Site Audit
In simplest terms, a site audit is a process for evaluating the search engine friendliness of a website in multiple areas. It is an assessment of the site's overall performance. A site evaluation is based on whether or not a website appears on the SERPs.
Similar to auditing a business for following all the rules and regulations set out by the government, auditing your site must dot every “I” and cross every “T” to determine what issues need to be worked through for the website. Also, website audits can be performed to see if there are areas for improvement within the site as well. This report card, of sorts, helps to identify a site that is clean and easy to operate compared to one that may have issues.

Google Analytics
Google Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of your website.

Keyword Phrases
keyword research is so important. ... By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.

2 Blogs Per Month
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.

Social Media Integration
Social Media Today argue that the purpose of Social media marketing is to build a brand and increase a brand's visibility, through building relationships and communicating with potential customers.

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