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Why is Social Media Important for Success?

Why is Social Media Important for Success?

Digital marketing is critical for any business, but why is social media marketing such a big deal? Truth be told, there have been many companies who’ve won over customers with social media alone. Many small brands have transformed into BIG brands by leveraging social media marketing and all the benefits that come along with it. Here are some of the main benefits of using social media marketing:

  1. Learn About Your Audience

With a Social media marketing campaign, you get the unique opportunity to target your audience like never before. Not only do you get to often choose location and even gender and age range, but you get to engage with these prospects. Social media marketing even boosts customer service because you get to answer questions and offer assistance directly through the platform. Social media marketing brings you closer to your prospects than ever before!

  1. It’s Cost-Effective

Marketing can be a huge chunk of your bottom line, but thanks to Social media marketing, that doesn’t have to be the case. In fact, you can likely draw in hundreds of new prospects for a fraction of what PPC ads on search engines cost.

  1. Increase Your Presence

One of the most important aspects of digital marketing is branding, and a Social media marketing campaign can certainly help you accomplish this. Not only can the SEO help boost your search engine rankings, but your social media presence can help increase your overall authority and credibility. At the end of the day, a well placed social media campaign can help increase your brand authority in the eyes of audiences and search engines alike.

If you haven’t delved into the world of social media yet, or if you’re unsure of what to do next, then just know you aren’t alone. With the right digital marketing agency on your side, you can launch a social media campaign that truly works for you. Contact us today to see how easy it can be to leverage Social media marketing!

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  • Site Audit
  • Google Analytics
  • Keyword phrases
  • 2 Blogs per month
  • Social media integration
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Site Audit
In simplest terms, a site audit is a process for evaluating the search engine friendliness of a website in multiple areas. It is an assessment of the site's overall performance. A site evaluation is based on whether or not a website appears on the SERPs.
Similar to auditing a business for following all the rules and regulations set out by the government, auditing your site must dot every “I” and cross every “T” to determine what issues need to be worked through for the website. Also, website audits can be performed to see if there are areas for improvement within the site as well. This report card, of sorts, helps to identify a site that is clean and easy to operate compared to one that may have issues.

Google Analytics
Google Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of your website.

Keyword Phrases
keyword research is so important. ... By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.

2 Blogs Per Month
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.

Social Media Integration
Social Media Today argue that the purpose of Social media marketing is to build a brand and increase a brand's visibility, through building relationships and communicating with potential customers.

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